If you know or are a hot chick then you need to jump on this video thing and you can make some good cash.
Seriously, think about it. Youtube is one of the hottest places in the entire world to spread whatever is on your mind to a lot of people.
Why not promote the hell out of a hot chick, give her a gimmick and cash a check?
Of course, this wasn’t all my idea. In fact, most of the credit goes to “Hotforwords”.
In case you don’t know, she’s a Youtube sensation that pretty much sits there and explains the origin and story behind words.
This is an amazing idea for a couple of reasons.
First of all, no one wants to learn about words, but if you bring a hot blonde and use the D.U.M.B.A.S.S misdirection (as explained in my first blog) then instantly you will have hits.
Now you have to get them hooked.
Why not make it interactive? What Hotforwords does is she allows video requests. So people get on camera and ask her about a certain word to define.
Google would seem like the obvious answer if you really wanted to know, but Google isn’t dressed in a silky nightgown or cleavage-popping tank tops.
The interaction with the viewers will bring more submissions and thus an endless supply of material to film.
So there is enough content for this gimmick to last through two more depressions. the hot girl is there. the organization and presentation is there.. Now you watch the plant grow.
She does break my cardinal rule, however, and asks people to subscribe to her in the beginning of each segment, but she’s hot so it’s OK!
Anyway, with everything there now it’s time to make money.
Well, after checking out the website I was actually pretty impressed.
The organization is well done as they have put all of her submissions in alphabetical order and have a lot of options to choose from… including the store.
The only thing she has for sale is a calendar, yes a calendar, 12 months of Hotforwords.
In fact, she doesn’t even expose her real name. On the cover it literally says HotForWords.
Here’s the reason I won’t buy it.
Her videos have a screen shot of her more naked than she actually is in the video. So every time you click you get fooled into seeing a girl with actual clothes on as opposed to the almost naked on you see in the thumbnails.
Well, here we have her calendar with her in only a bra (which is falling off) so one must deduct that HotForWords is in bathrobes in January and slacks in November.
Not only that it’s $14.95 plus shipping and handling.
But let’s think about it for a second. She has 139,000 subscribers. Out of those many subscribers at the minimum you’d have to think that 1,000 will actually by this product. That makes a total of $15,000.
Each calendar probably costs around $5 to make (max), which means they are taking home about $10,000.
It’s hard to know how many people are actually behind the production and upkeep of Hotforwords, but getting a couple grand in your pocket for putting out videos on Youtube isn’t a bad deal at all.
Not only that, but the Website is plastered with ads.
They have four static ads (mainly powered by Google) that pay out per click. Well again, with 130,000 subscribers and over 7 million channel views, you have to believe a good portion are venturing over to her page.
Not only that, you have to submit your questions from the page and not through Youtube (which would be easier). So they are directing traffic to the page trying to bring the hit count up which brings in more side revenue.
The way this whole production is put together is very impressive. The way they interact with the viewers and the way they promote their product. One of the few highlights left on Youtube, and no it’s not just because she’s hot.
6 comments:
i love hotforwords! she's well... hot.
very good points, well written.
yeah she's lightweight cute, but I still don't know if I would ever trust a souce like that. the chick still sonds dumb to me...good blog though e.s.
my bad...source and sounds...now i look dumb. haha.
I knew before I clicked through to your blog who it was going to be about.
I'm going to break with the mold and say that I HATE hotforwords and her stupid accent and conveniently exposed giant breasts and the 20 seconds of "please click subscribe" that she makes you sit through.
Every once and a while she'll talk about something interesting, but I think it's pretty obvious why people ask her to explain things like "tits."
Haha, yeah I never really watched any of hers before doing this investigation thing, I just always saw that she was on the most viewed.
It's like the whole LonelyGirl15 thing though.
This columnist is sticking to his promised theme of keeping the reader apprised of whatever is new, weird and, well, interesting on YouTube and with video.
And this one rates as very interesting, and not just because of Helga.
No, I don't know what her name is, so for now, she is Helga.
Well done column, informative as well as, well...
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